In Store POP Material Design

This is what Walker Group was looking for in their brochure design

From: Scott Walker
Sent: Wednesday, October 10, 2012 7:35 AM
To: 'Rob Stewart'
Subject: Marketing Brief for P3 branding

We are looking to create a new look and feel for our Performance Protection (p3) branded materials.

We sell extended service plans through retailers and manufacturers throughout North America.

The store sales personnel offer an extended warranty with the purchase of an Appliance, TV, computer, Camera etc.

We also want these materials to allow for us to include client logos so that we can leverage their brands to add value. I have included our old P3 brochure, a new concept for our Maytag store clients and another client named Trail as reference

Our objective is to create in store tools (brochures, posters, stickers) etc to help the sales people close more sales. We are positioning our protection plans as part of a "total solution" sale. For example, if you buy a TV, you would also need to b… Read more