Before we design a logo, we try and understand what a logo is, what it represents and what it is supposed to do. A logo is for insFireing trust, reco ...more Before we design a logo, we try and understand what a logo is, what it represents and what it is supposed to do. A logo is for insFireing trust, recognition and admiration for a company or product, it's a face value of the company. 5 Principles we follow for effective branding. Simple Memorable Timeless Versatile Appropriate hide