My main goal is to focus on designing according to what makes the customer feel comfortable, and represented.  Much of this is color driven, as w ...more My main goal is to focus on designing according to what makes the customer feel comfortable, and represented.  Much of this is color driven, as well as positioning and shapes.  I try to keep my designs as simple as possible, with minimal, but complementary color schemes.  This way a design can be attached to many different things without losing its allure or message. hide