"Branding and design is about driving a big idea.  It's not about telling untruths - it's about honing in on a core truth and amplifying it" ...more "Branding and design is about driving a big idea.  It's not about telling untruths - it's about honing in on a core truth and amplifying it" I am responsible for creating design solutions which have a high visual impact and my role involves listening to my clients needs and specifications in order to inform my design process. I develop creative ideas and concepts, choosing the appropriate media and style to meet the objectives and offer a professional approach to time, costs and deadlines. hide