Wine Bottle Label

This is what a business in United States was looking for in their graphic design

Project: New Label for Egret Wine

Current Label Attached.

Sponsored by: Five Grapes (fivegrapes.com and Bonneau Wines, producer of Egret Wines)

Product Description:

Wine comes in both red (cabernet, zinfandel) and white (Chardonnay, Sauvignon Blanc). It is marketed to restaurants and mid priced retailers including Whole Foods, etc.) Wine is priced between $17 - $20 per bottle. The wine is in the medium price category and is intended for mid market appeal.


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Label Requirements:

• Noticeable among other labels when on a black bottle. White labels are most noticeable but all color choices are an option if the brand stands out and can be easily recognizable from 10 – 12ft.

• Has to appeal to Gen X - younger people. Contemporary. Must appeal to women who buy the majority of wine in the US.

• Has to be presentable at the dinner table...slightly sophisticated.

• Has to connect with the “Nationa… Read more