• A$200

• 85 designs

• 23 designers

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Logo Design Brief

I require a logo for my business -Fed Up Food. It will be used as the basis for all of our future artwork across the business. Fed Up Food is a brand new business that makes and delivers home cooked family meals right to your doorstep. It is real food, well made with love perfectly suited for everyone from young busy, time poor families, to older clients, that whilst less able to do so themselves, still want to eat proper family food most mealtimes.

It is real food, sometimes traditional, sometimes with twist, but always accessible and always cooked exceptionally well - just like I am cooking for my family every time.

The logo should reflect this grounding in shared family food but also hint at the skill, care, love and fun that goes into every dish.

Target Market(s)

My primary target market is busy double income families with one or more kids. These are busy people caught up in the go go of everyday life balancing careers with family and often find themselves close to dinner time with few planned options but a hungry tribe to feed. My secondary market are older clients (often living alone) who can't be bothered cooking real food for one or struggle to get out to get the things to cook each night. Most fed up customers are not particularly price conscious, it is all about being the solution to the daily delimma -"what's for dinner"

Logo Text

Fed Up Food

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Would love for the logo to include yellow

Should not have

• Must not include orange