Minimalist Pricious logo - Ecommerce platform

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This customer received 168 logo designs from 70 designers. They chose this logo design from Ines Soares DI as the winning design.
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Logo Design Brief
We need a logo to our project Pricious (http://pricious.com/en).
Our platform enables the users to buy great products with huge discounts. Our focus on the product categories are Technology (Smartphones, Tablets and PCs), Gift Cards and Show Tickets. We would like to have a minimalist and clean logo for our brand that inspire innovation and trust, and of course our main concept of the platform:
- 'Pricious (aka Precious Prices) is an ecommerce platform that accumulates huge discounts in products by how many users are using the platform (by consuming advertising)'
- 'Pricious gets discounts on top tier products like iphones, ps4's, where no other platform can get discounts'
- 'Pricious focus its services in benefit of getting huge discounts to the end users in a clear and credible way'
Industry/Entity Type
Advertising
Logo Text
Pricious
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Attached to this briefing is our current logo and some examples of minimalist logos in line with what we want to achieve with our brand. We would like to have a transformation in the P letter so that it recall to the concept of our platform.
- Should also be a logo that would sinergize well with our current website even if we have to make some adjustments - Some adjustments proposal to the website are also welcome. See http:\\www.pricious.com\en\