• A$400

• 85 designs

• 17 designers

---

Logo Design Brief

**Background:**
We need a logo design for a new website called 'TravelGiver', where we allow socially conscious travellers to make a free donation to a charity project when they book anything travel related (hotel/accomodation, airfare, tours, cars, etc) with their favorite booking engine.

The logo is not likely to be printed, web only -


**Concept:**
We want to deliver a serious message in a friendly way. The logo should illustrate the concept of donation, the idea of giving, without being associated with a dollar sign or a dollar value. The logo should also illustrate the idea of travel, without being linked to a *specific* destination, transport mode, or type of trip (business, backpack, family, etc). The name "TravelGiver" should appear in the logo and the text "for the socially conscious traveller" may appear but doesn't have to.

To illustrate the concept, we have thought of a hand (or hands) and a planet, but this is in no way a requirement, just another idea.

**Guidelines:**
The logo must be vector-based, fairly bold and modern, but also clean and with limited colours. We are not sure about using a persona/character to illustrate the concepts but are open to ideas.


The following colours have already been chosen. While the logo DOESN'T *HAVE TO* use them, it would be nice if it did.
Purple - HEX(1E1B58) or RGB(30,27,88)
Blue - HEX(0963AD) or RGB(9,99,173)
Green - HEX(74AE2C) or RGB(116,175,39)


**Other things we have liked for their _style_ or _subject_ (often not both! hence why we didn't purchase any!):**
http://www.brandcrowd.com/logo-design/details/38146
http://www.brandcrowd.com/logo-design/details/57924
http://www.brandcrowd.com/logo-design/details/61764
http://www.brandcrowd.com/logo-design/details/61799
http://www.brandcrowd.com/logo-design/details/185

Target Market(s)

Targetting travellers who will happily book online. They are <50, a little tech-savvy, the fb-connected.

Industry/Entity Type

Charity

Logo Text

TravelGiver - for the socially conscious traveller.

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.