Logo for UPTICK - an innovative financial trading platform - wanted

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Logo Design Brief

Uptick is a new kind of financial trading platform for the private wealth market.

High networth individuals don't use discount brokers that much (or they don't leave much money with discount brokers) because of the risk of the broker going belly up.

Meanwhile, trading with the private banks where they keep their money is very expensive. But they still do so because they want to keep their money safe.

Uptick is the best of both worlds: we provide trade execution service at discount broker prices, while customer's money stay in the bank. We are a clean, quick, efficient and confidential execution platform that has no conflict of interests with customers as we don't hold their money.

We have a beta site at http://x.mesitis.co, visit here for more information. Product name Uptick is not used yet on this site, but it will be used, together with the logo you create, on the official product site uptick.sg.

We are seeking a logo design for the brand. The logo should convey agility and opportunity, while maintaining a clean and secure image.

We also have a design contest going on for "Canopy", a sister service of Uptick. If interested, please also submit design proposals for Conopy - similar or separate design themes are both welcome.

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Updates

We have a beta site at http://x.mesitis.co, visit here for more information. Product name Uptick is not used yet on this site, but it will be used, together with the logo you create, on the official product site uptick.sg.
Added Tuesday, February 24, 2015

Target Market(s)

Smart, well educated high networth individuals that actively trade their money.

Industry/Entity Type

Financial

Logo Text

Uptick


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Bold
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Serious
Traditional
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Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Payments
1st place
S$940
Participation payments x 3
S$50
Participation payments x 2
S$20
Total
S$1130

Project Deadline
06 Mar 2015 10:52:46 UTC
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