• US$620

• 77 designs

• 19 designers

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Logo Design Brief

RepreZen API Studio is the first enterprise-class API design platform, built from the ground up to meet the demands of large-scale integration programs.

Our current company name is ModelSolv, and we are re-branding to RepreZen. The corporate identity for RepreZen remains similar to ModelSolv: modern, elegant and powerful.

Some themes to set the mood:
- convergence
- interoperability
- bringing order from chaos
- simplifying runaway complexity
- a sense of order, calm, confidence, safety
- speed and efficiency that comes from alignment.

I'm pretty happy with the way that these qualities are captured in the current ModelSolv logo, and we could stick with the same color scheme and graphic symbol. But I am also open to alternative ideas.

We need two logos: One for the company, RepreZen. The other is for our product, RepreZen API Studio. The RepreZen logo should fit into the API Studio logo. Follow-on work may include business cards, letterhead, printed collateral, and possibly conference display design (banners, pop-up booth, etc).

Current ModelSolv artwork and font are attached, along with some additional details.

Target Market(s)

Large corporations and government organizations. Specifically targeting senior IT executives in those organizations.

Industry/Entity Type

Safety

Logo Text

RepreZen (company) and RepreZen API Studio (product)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A bold, distinctive and professional image that appeals to our target audience.

Nice to have

• We might be interested to see:
• * Something that plays to the 'Zen' theme.
• * Product logos that emphasize "API Studio" and de-emphasize 'RepreZen'. Our current product logo has 'RepreZen' as the dominant component, and 'API Studio' smaller. We may want to stick with this, or may want to reverse it.

Should not have

• Cutesy or comical elements.
• Should not be too busy
• Should not be delicate, with very fine lines.

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Files

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