• US$200

• 95 designs

• 16 designers

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Logo Design Brief

I need a logo design for a donor-advised fund that I manage in my workplace called the "4400 Fund". The 4400 Fund collects donations from colleagues through our payroll system, and we grant that money to local non-profits to underwrite projects that build bonds between our people and the community around us.

The fund is managed in partnership with the Communities Foundation of Texas, and I wouldn't mind some of their design elements being reflected in this logo. Nothing that might provoke copyright issues, of course.

The 4400 Fund name is inspired by our work address, which is the Comerica Bank Tower in Dallas at 1717 Main St (Suite 4400). It has some unique design features that could also be leveraged for the logo.

Target Market(s)

Colleagues. Generally 20s and 30s, affluent and well-educated. Business professionals, but fun-seeking..

Industry/Entity Type

Bank

Logo Text

4400 Fund

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must be simple, bright and uncluttered. It must invoke positive reactions - possibility, whimsy, renewal.

Nice to have

• If the logo can leverage design elements from the Communities Foundation of Texas (either color or shape) or the architecture of our workplace (Comerica Bank Tower in Dallas), that would be interesting. However, these should be second priority to something distinct and colorful.

Should not have

• Wordmark should be second priority behind visual. Should not evoke reactions of formality, seriousness or "business".

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Files

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