Preenly.com needs a logo!

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Contest winning design

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This customer received 113 logo designs from 24 designers. They chose this logo design from Chrystal as the winning design.

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Logo Design Brief

Please read our brief that is attached!! Thanks!! We need a logo for a new beauty community site. We've done some thinking about the colors/fonts/icons we like and these are included in the brief.

Some general rules:

• We’d like the basic version to be black text (but you can use another color(s) if you choose to add a graphic to the logo!)
• We need a version for both light and dark backgrounds
• We need a version with and without the slogan: friendly beauty
• We’d like to try a version with/ without another graphic element taken from our graphic standards (like a feather, or something bird-related)
• We’d prefer the logo to always stay on one horizontal line

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Updates

Just uploaded our brief, sorry it wasn't up before! Happy reading and looking forward to your designs.

Thanks!
Katie
Added Wednesday, May 18, 2011

Target Market(s)

We’re building a site called Preenly.com—it will be a community site for beauty product reviews, product recommendations and beauty tutorials. Preenly is for a French, English, and American audience of women between the ages of 16 and 30.

Industry/Entity Type

Community

Logo Text

Preenly


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Character Logo

Logo with illustration or character


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Nice to have
  • A version with our baseline "friendly beauty" included with the logo.

Files
Payments
1st place
€255
Participation payments x 3
€15
Total
€300

Project Deadline
22 May 2011 14:00:00 UTC
Language