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Logo for WISE: Women-Inspired Systems Enrichment
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This customer received 97 logo designs from 13 designers. They chose this logo design from RM as the winning design.
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US$300
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97 designs
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13 designers
Logo Design Brief
Are you the creative wizard with the ability to conjure the image that represents our new non-profit? We hope so!
"WISE" stands for Women-Inspired Systems' Enrichment, aims to achieve the following Vision and Mission:
Vision: A world in which all women attain optimal health and healthcare.
Mission: To improve health, happiness and equity for all women by facilitating the development and implementation of innovative and effective solutions to optimize healthcare system performance.
Practice Areas:
The services and values we offer may be applied to improve any system. Because we are founded on the belief that entire societies are strongest when women are able to attain optimal health and healthcare, we focus on health systems that serve women.
Services and Specialties:
Cutting-Edge Quality Improvement Efforts (Collaborative and Sole-System); Leadership Development; Curriculum Creation and Implementation; Staff Development and Strengthening; Monitoring and Evaluation; Collaboration Facilitation
BRANDING GOALS:
- Appeal to funders (foundations, government officials, etc.)
- Appeal to partners (hospital administrators, women's health experts, quality improvement experts, etc.)
AUDIENCE:
- Mostly United States
- Men and women.
- Established professionals.
BRAND ATTRIBUTES:
- Professional
- Quality
- Smart
- Strategic
- Sophisticated
- Innovative
- Inspirational
Organizational Values:
Transparency; Collaboration; Creativity / Innovation; Accountability / Integrity; Leadership; Mutual Respect; Woman-Centeredness; Workforce Satisfaction; Efficiency / Agility; Cost-Effectiveness
THE LOGO I CHOOSE WILL IMPLY A SENSE OF FORWARD MOMENTUM. I WANT THE PERSON SEEING THE LOGO TO FEEL LIKE THEY ARE MOVING IN THE RIGHT DIRECTION. THIS COULD BE A WOMAN SILHOUETTE, A WAVE, A PATHWAY, A TREE, ETC.
Logos I like:
http://speckyboy.com/2011/05/11/40-creative-logos-with-clever-typography/
SEE COLORS IN ATTACHED FILE
Updates
Hello designers!
I've updated the project brief to give you a better idea of what we're looking for. I'm excited to see what you can create for WISE!
Best,
Emily
Added Sunday, March 10, 2013
Project Deadline Extended
Reason: Thanks to all of you talented designers.
I have a few designs I'm excited about, but don't feel 100% that the right one is here in a near-final form.
I'm giving an extra two days to do some refining.
I look forward to selecting a design soon.
Added Monday, March 18, 2013
Project Deadline Extended
Added Thursday, March 21, 2013
Target Market(s)
Target Market:
- Funders (foundations, government officials, etc.)
- Partners (hospital administrators, women's health experts, quality improvement experts, etc.)
- Mostly United States
- Men and women.
- Established professionals.
Industry/Entity Type
Healthcare
Logo Text
Name &/ Acronym
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean, polished, sophisticated are ideal.
Will be used on website, letterhead, business cards, brochures, powerpoint, handouts, etc.
Bold or classic colors are preferred. Only 1-3 colors. Blue, green, black and white are my favorite colors, but I am open to others. I've posted an attachment with colors I like.
Should not have
- I prefer not to have any traditionally-feminine symbols such as ankh, chalice, goddess, venus, butterfly,flowers, etc.