Premium Classic Tea Box Packaging Design

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This customer received 21 packaging designs from 9 designers. They chose this packaging design from alessandroevge as the winning design.

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Packaging Design Brief

We are going to launch a new product of premium classic tea using Tongkat Ali ingredient. We are looking for the tea box packaging design for our product that named Jian Bao 健宝. Both english and chinese name should be included in the packaging design. Product origin from Malaysia.

Other things that should be included in the design are
- website url "www.jianbao.my"
- Premium Tea
- Slogan "Live Live to the Fullest
- 100% All Natural Ingredients
- 养生保健,首选咖啡

The product content is 20 tea bags. The size of the package is rectangular, Size: Box - 180 x 125 x 40 mm (Pizza Box Style of opening). Consumers would open the packaging box and see the tea bags lies inside similar to this . http://goo.gl/DQKcN0

We are looking for design that gives us the feeling of
- classy feeling
- strong
- confidence
- a combination of chinese and western design style (optional)
- gentleman
- expensive / high end

This is a premium product and design should symbolise health, hope, wellness and prosperity

We would like to see designs that use the shining color
- shining black
- gold
- green
However if you deem that other colors can be more suitable, we are open to new ideas.

I am looking for creative ideas that are able to capture people attention with its elegance.

Example of designs that we like :
http://goo.gl/uDnN9v
http://goo.gl/VZlLo2
http://goo.gl/BCJ0Xm
http://goo.gl/tPzryu
http://goo.gl/6MRXyV / http://goo.gl/BUfZtb
http://goo.gl/ZE0CwR
http://goo.gl/LNaJsG
http://goo.gl/wwQ0C9

Close/Similar company to reference : TWG / Premium Twinnings

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Updates

Project Deadline Extended
Reason: Hi all, thank you for your submission. We will be replying to proposal and discuss improvements that could be make, if possible, please try to change design to using dark -ish shining green as background. For those who intending to submit your proposal, please do so. Thank you for all the proposal.
Added Saturday, March 14, 2015

Target Market(s)

Our target market men from the China market.

Industry/Entity Type

Health And Wellness


Font styles to use
Decorative
Script

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Both english and chinese name should be included in the packaging design. Product origin from Malaysia.
  • Other things that should be included in the design are
  • - website url "www.jianbao.my"
  • - Premium Tea
  • - Slogan "Live Live to the Fullest
  • - 100% All Natural Ingredients
  • - 养生保健,首选咖啡