Romance and Adult Novelty Store Looking for Rebranded Logo Design
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This customer received 59 logo designs from 16 designers. They chose this logo design from Carletto as the winning design.
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Logo Design Brief
Our existing company is Redlight Sex Toys- www.redlightsextoys.com We are rebranding our name to Redlight Boutique, and changing our inventory to include more romance and sensual items- candles, incense, lingerie. Because of this, we are looking to create a totally new logo, but still based on our color scheme of True Red, Black, and White. I envision the new name to be a romantic/sensual font, with the logo in between the two words, but am open to other ideas. My thoughts for the logo was a flower design, with the petals made of hearts. The idea we are trying to portray is romantic and sensual- with a bit of a darker side. Possibly alternating red and black hearts, possibly make the petals three dimensional, with or without a shadow. We are looking for creative ideas! Most important- we want the logo to stay fairly simple, both for printing purposes (please stick to a three color scheme) and also for national brand recognition. We are not looking for anything over-the-top complicated.
Updates
Hi all, thank you so much for all of the talented designers who have worked so hard to create such wonderfully imaginative designs! I have started a poll for my top 7 picks- if your design is rated 5 stars, then you know you are one of the chosen few (we have had over 50 submissions!) We will be making a final decision in the next few days, so please be wear with us and we will let you know when a decision is made! If there are any last minute submissions, they will still be considered, but please submit ASAP so we can add them to our poll, thanks!
Added Friday, March 13, 2015
Target Market(s)
Adults
Industry/Entity Type
Printing
Logo Text
Redlight Boutique
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Red, Black, White
- Logo In Center- we want to use the design on our website and the exterior of our store front, but we would also like to use the logo by itself without our name to build brand recognition.
- Please see my website www.redlightsextoys.com to get an idea of the feel we are going for. We are rebranding the logo and the name, but the new logo must be cohesive with the existing website design.
Nice to have
- Although my vision of the logo was a flower made of heart petals in red and black, I am open to other suggestions and ideas
Should not have
- Any other colors. Please see my website www.redlightsextoys.com to get an idea of the feel. We are rebranding the logo and the name, but the new logo must be cohesive with the existing design.