New Logotype for panache the swiss advertising company

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This customer received 76 logo designs from 32 designers. They chose this logo design from AU9USTO as the winning design.
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Logo Design Brief
Panache is an Advertising Agency since 15 Years. It's about time to renew our Logo. We're strong in New Media and Livecommunication. We use "communication" as a baseline (see image). The main logo is "panache" Panache means "style" "expressiveness" "egret" "get-up-and-go"....
We're strong in print- and online-publishing, dialog marketing and
Target Market(s)
european companys, organisations, non-profits, small and middlesize companys
Industry/Entity Type
Advertising
Logo Text
panache communication
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- "Panache" is the main Logo, use "communicationas" baseline as shown in the image
Nice to have
- panache skills
- – New Media
- – Live communication
- – Classic advertising
Should not have
- retro