Parcel Chefs logo design. The logo will dictate the look and feel of the brand
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This customer received 80 logo designs from 19 designers. They chose this logo design from Cacak Bodas as the winning design.
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Logo Design Brief
I need a logo designed for a new online business that will offer curated boxes that will be designed by chefs, restauranteurs, food producers, farmers, and foodies from specific areas around Australia. The products in the box will be mostly pantry items (6 week+ shelf-life) used for recipes and we will collaborate with each chosen chef to crate a unique selection of goods specific to that box. Think salsas, rubs, sauces, jams, etc. We will offer boxes like Mexican, BBQ, Hot and Spicy, Curry and Vegan. Each box will have a story behind it and a list of recipes and serving suggestions. I have attached a logo to give an idea of how I would like it to look, but please excuse the amateur quality...I am no designer. I am open to ideas with colours, but colours should be classy, yet fresh. This product will be market to both men and women so the logo needs to be appealing to everyone that cooks and enjoys a bit good tasting food. We will be sourcing items from regional Australia. think farmers markets with a bit of gourmet... We will really be targeting a upper middle class in metro areas.
Target Market(s)
Males and Females 25 - 55. Upper middle class. People that like to cook and try new foods
Industry/Entity Type
Chef
Logo Text
See attached logo with tag line: "Discover fabulous food"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Other font styles liked:
- Funky
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.