Athletic Conference New Logo needed

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This customer received 149 logo designs from 16 designers. They chose this logo design from SK as the winning design.
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The Heart of America Athletic Conference needs a new bold, classy and prominent look to increase awareness and brand identity.
The current logo has been HAAC and I do not want that as it is pronounced "HACK" which is negative.
We are the governing body for 12 collegiate institutions in the midwest United States. There are over 4,000 student-athletes and 175 coaches of many sports.
This conference has been around since 1971. We exist to advance character-driven athletics where we take pride in building leaders for tomorrow. Academics is a priority with athletics as the bonus.
The colors are red and blue.
Here is the link to all other conferences in the organization. http://www.naia.org/ViewArticle.dbml?DB_OEM_ID=27900&ATCLID=205322955
The website is www.haacsports.com to see current members and information.
Target Market(s)
collegiate student-athletes
Industry/Entity Type
Building
Logo Text
Heart of America Athletic Conference or Heart of America Conference
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Heart of America
- Red and Blue colors
Should not have
- the letters as a logo HAAC