The Slain Innocence Project. Crime literature and dark history capturing all things sinister

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This customer received 141 logo designs from 30 designers. They chose this logo design from Patrick Normile as the winning design.
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Logo Design Brief
We are an online retailer specialising in crime literature (murders, investigations etc...). We will have a focus on things like infamous serial killers, unsolved murders/crimes and salem witch trials. We will also have products on the paranormal and the darker side of society between the 1500's and 1800's such as asylums, torture methods and fictional stories.
We want the logo to capture the darkness of the products we are selling and we want the Slain Innocence logo to be that of a gothic feel.
Be as creative as you like! Have fun with it! Make it look bad ass!!!
Target Market(s)
Everyone with an interest in crime and dark history.
Industry/Entity Type
Online
Logo Text
Slain Innocence
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A dark feel but also interesting
Nice to have
- some colours such as reds or maybe dark purples etc..
Should not have
- plain and dull text