Logo for an International Firm/Movement to Create Extraordinary Futures for Organizations

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This customer received 36 logo designs from 14 designers. They chose this logo design from jaime.sp as the winning design.
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Logo Design Brief
We need a logo for a new training/consulting/coaching company called "Up Until Now". We will use the logo to set the tone for our website, etc. The most powerful step towards positive change is actively choosing it. Our firm focuses on inspiring organizations and communities to create extraordinary futures. We help get them in action. We want this to be bigger than us. To be a movement that is contagious. Inspiring groups of people to step out of negative pasts and to take bold, energizing action forward, together.
The most important elements of the logo: it must be credible, modern, optimistic.
Updates
It has been great to see the designs coming in! You have helped me to gain some clarity. I realize now that the important emphasis for me is either on the word "Now", thus emphasizing "now"/today as the first day of the rest of our life; or on the whole phrase "Up until Now", which combined can emphasize the same thing. (Conversely, I realized that when "UP" is emphasized, it might leave people with the wrong impression: that "Up" was in the past and it will go "down" from there. Instead I want people to get the point that the Now and the future is where all the positive greatness is yet to come!!
Please keep the designs coming!! Thank you,
Maureen (President of "Up Until Now")
Added Friday, May 27, 2011
Target Market(s)
The target is anyone wanting to bring about positive, powerful change in their group or community
Industry/Entity Type
It Company
Logo Text
Up Until Now
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
Nice to have
- Interested in modern colours like "ipod green" (its like green apple-ish), etc.