Logo for Britannia Soccer Academy

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This customer received 97 logo designs from 28 designers. They chose this logo design from madeli as the winning design.
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Logo Design Brief
Britannia Soccer Academy is a soccer development training company that works on the fundamentals of soccer, covering all age and skill ranges.
The training academy is based in Houston, TX and is working with children from Under 5s to 16+ both boys and girls. We work towards letting every player develop in a pressure free environment and we work without teams.
Working without teams allows us to work with children who are looking to develop their skills to get them into a team or because they want to play with their friends. This also allows us to work with players who are already involved in teams who want to spend additional time training to develop their fundamentals.
All coaches involved are from England and this is why we wanted to use Britannia in the name to link back to our origin, this needs to be present in the logo.
We want a logo that incorporates some part of Britannia and is based on a shield just like a soccer club would have. This logo would be are main representation and seen from website to player/coaches uniforms.
We also need a text logo of "Britannia" that will be printed on the back of the uniforms to help us advertise and promote the academy.
With the logo we are looking for a modern and simplistic design which can be easily sized for all forms of media, business cards, email, banners, tents etc.
Target Market(s)
Children aged from 4 to 16+, adults, soccer fans, sports fans.
Industry/Entity Type
Environment
Logo Text
Britannia Soccer Academy
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Links to Britannia image and soccer, based a soccer shirt badge/shield.
Nice to have
- Links to Britannia image
Should not have
- logo colour should not be scarlet as this is what the children's uniforms will be so do not want the logo to fade into the shirt.
- Stripes.
- Too complicated for printing purposes, including colours.