Postcard targeting people unaware of their current personal insurance status for start-up agency
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This customer received 26 postcard designs from 7 designers. They chose this postcard design from StandOUT Design as the winning design.
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Postcard Design Brief
I need a postcard design for a new start-up independent insurance agency in Kalamazoo, MI. I am offering a commitment free insurance check-up to prospective customers. I would like to stress the check up as most people are unaware or haven't checked into their insurance coverages.Here is some information on the marketing pieces that I have been working on:
At Agnew Insurance Agency, we offer our Commitment Free Agnew ICU (Insurance Check-Up)!!!Many people today are unaware of their insurance coverage. They may be Under-Insured (not enough insurance to cover their valuables in the event of a loss) or they may be Over-Insured (paying for more coverage then they need). If you haven’t had your insurance looked at in a while, it may be time for a Check-Up….
During the Commitment Free Agnew ICU, we will check for:
• Accuracy – The items currently listed are still in your possession and are accurately depicted in the policy
.• Correct Values – The items currently listed are valued correctly according to the current market.
• Limits – Are the limits on items properly listed so there is coverage to fully replace items in the event of a loss?
• Liability – Is there coverage in place to give the client coverage in the case of lawsuits or legal action?
• Deductibles – Is the client willing to take on more risk in order to reduce premium or would they like to lean on the insurance company more for a higher premium?
• Rates – Is the clients premiums in line with the current marketplace or are they paying too much?????
Target Market(s)
People that haven't had their personal or business insurance checked on for a while.
Industry/Entity Type
Insurance
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- My logo
- My website: www.agnewinsuranceagency.com or www.check-my-insurance.com
- Logo colors (others can be added but orange and black of logo as main)
Nice to have
- A couple of pictures.
- Something referring to a dr. check up (see attached document)
- Really trying to stress to people that are unaware of their current insurance situation and need a check-up.
- I'd like to have the main catch fraise read "When was your last Check-UP?" but have the word insurance stuck in there as an afterthought. Like when you forget a word in a sentence and have to fit it in with an up arrow.
Should not have
- cheesy pictures