Label for motor oil out of the traditional
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This customer received 35 graphic designs from 12 designers. They chose this graphic design from Jason Vantran as the winning design.
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Graphic Design Brief
We sell all the fluids for the car, like break fluid gasoline additives, antifreeze, and motor oil
The problem is that we increase the line with out an order and we need to give all the line and order and a idea of a family, other problem is that nobody knows were to use our products for example motor oil, nobody understand the nomenclature of the oils 50w 40 etc and is a boring category we need a design to be a characteristic of all the line, explain were to use and expand the traditional motor oil label to a cool, funny and different category.
We are looking for a design to be out of the traditional auto products and to finally explain were to use, for the rest of us in other words motor oil for dummies, and completely out of the rest of the category.
Simple, clear, funny (out of the boring auto products category) some thing that when a customer go to a shelf distinguish for the rest.
our site www.bardahl.com.mx
have fun
Target Market(s)
automotive users
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our logo, the description of the product (motor oil for new cars) area for the specifications (multigrade 15w 40)
the bottle is Yellow the color of the company.
We need a label to be in the next design book to show how you can design something remarkable in the motor oil category, in this case is good to experiment some thing that nobody did before
have fun.
Should not have
- the same all boring of this category