• US$160

• 30 designs

• 13 designers

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Logo Design Brief

An 18 room motel in Stafford, KS has a new owner and is undergoing extensive renovation. We need a logo for a new exterior business sign will reflect the image of a clean, simple, respectable place to stay. I would like to see a design that is reminiscent of the classic Route 66 style and oil cans of that era - after all, this is a roadside motel, and we will be decorating the lobby with some antique handpainted road signs. Influences of craftsman or Frank Lloyd Wright Prairie School design would also be fitting. Three images are attached not to copy, but to illustrate a look and feel that I like. While a vintage look is fitting, it is also critical that it is obvious that it is fresh and new. I am less concerned with a symbol than I am the style and lettering that conveys the business name. It needs to be a simple design that can be easily read from a distance. This will be used on the business sign outside the motel, but in the future may also be on a website and printed material.

Target Market(s)

Blue collar business travel

Industry/Entity Type

Motel

Logo Text

Stafford Motor Inn

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Font styles to use

Other font styles liked:

• I don't know the name - see photos for examples

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• simplicity, easy to see from a distance

Nice to have

• the motel is on Route 50 and could incorporate the US 50 logo (similar to the iconic Phillips 66 logo)

Should not have

• small pictures

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Files

Download all files - 2.5 MB