Barrels and Bottles (Upscale Liquor Store)
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This customer received 66 logo designs from 27 designers. They chose this logo design from Ray Gunn as the winning design.
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Logo Design Brief
This is a logo design for Barrels and Bottles, an upscale liquor store located in Texas. This logo will be made into a 10-foot store front sign so please keep that in mind while designing the logo.
NOTE: A lot of people are getting the purpose of the design wrong. It is not a logo for a beer bottle, it is a sign for a liquor store.Please make it look like a store front sign, something that can be manufactured into a sign.
Design: The logo should have the names of the store prominently displayed along with some type of image mark that is closely related to the alcohol industry. These could be barrels and bottles but could also be other things such as barely, gain, mugs, or an animal. Another thing to note is that the building for the liquor store is an Adobe / Mission style building, so you may want to take inspiration from that.
Colors: We are not limited to any specific colors however we would like to keep it simple and use no more than 3-4 colors in the entire design. With that said, we would favor non traditional and vibrant color options without going too extreme.
Text: Preferable, "Barrels and Bottles" text should be predominantly displayed and the text "Liquor Company" should be displayed as secondary text.
Image Mark: We would perfect the logo to be centered around an image. The following are images we would consider:
Plants / Trees: Cactus, Barely
Objects: Beer Distilling Equipment / Tanks, Growlers, beer taps
Shape: You are not limited to a shape but try to confine the logo in a shape such as square, circle, triangle. Irregular shapes such as crests are also fine.
Inspiration: We like a lot of the logo on Logo Pond. We are going for a sleek and modern look. The following are logos of beverage companies that we like.
1. shiner bock - google for examples
2. http://brandongaille.com/wp-content/uploads/2013/07/Alaskan-Brewing-Company-Logo.jpg
3. http://growlermag.com/wp-content/uploads/Fargo-Brewing-Logos.jpg
4. http://slofest.com/images/Blue_Moon_round_logo.gif
5. http://www.awwwards.com/awards/images/2012/12/best-logo-2013-36.jpg
6. http://www.awwwards.com/awards/images/2012/12/best-logo-2013-1.jpg
7. http://www.awwwards.com/awards/images/2012/12/best-logo-2013-9.jpg
8. http://www.intechnic.com/blog/wp-content/uploads/2012/01/opt_m.jpg
Industry/Entity Type
Store
Logo Text
Barrels and Bottles Liquor Company
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A character mark and text as described.
Should not have
- Too many colors. Childish graphics.