Fancy and catchy logo for WaffleCrush

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This customer received 147 logo designs from 42 designers. They chose this logo design from ICreativeCreations as the winning design.
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Logo Design Brief
We are starting a small business selling premium, authentic, homemade, Liège-style waffles from Belgium. We will have have a stall on farmer markets, festivals and other events. Also we will distribute to other businesses like cafés and restaurants.
The waffles are made with dough, not batter. The pearl sugar in the dough will be partly caramelized during the baking process which will create a smell that is hard to resist for people that pass by. The waffles are crisp on the outside and doughy (in a good way!) in the inside. There is a choice of toppings with strawberries, bananas, whipped cream, chocolate sauce, ice cream etc.
We like the tagline 'Just dough it', but if anyone has another idea please let us know.
Logo will be used for website, printing (banners, posters, stickers, packages, business cards etc.), signing so all kinds of formats (EPS, PDF Vector, JPG, PNG Pixel) are required.
Possibly I will upload some photos of the products in the coming days.
We are looking forward to your design!
Target Market(s)
Farmer markets, festivals, other similar events.
Distribution to cafés and restaurants.
Industry/Entity Type
Small Business
Logo Text
WaffleCrush: Just Dough it
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- In a blink of an eye, the viewers should know what the logo presents:
- Irresistable waffles! They should be craving for a waffle at WaffleCrush after
- seeing this logo.
Nice to have
- Catchy taglines
- maybe with a ribbon
Should not have
- too many things in the logo that will distract the viewer, so it's not clear what the logo is about