Logo for "flow.hamburg"
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This customer received 160 logo designs from 79 designers. They chose this logo design from LogoHouse as the winning design.
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Logo Design Brief
I need a logo for the word brand "flow.hamburg".
It will be used mainly on the web site and in digital media.
I am a Hamburg, Germany based female coach for agile teams, Kanban and general project management themes. I help teams and projects (mostly in IT) succeed through supporting them adopting agile and lean concepts and methods.
"flow.hamburg" is the name of my new website / blog and was chosen because of "flow" as desirable state both personally (see http://en.wikipedia.org/wiki/Flow_(psychology)) and for teams as it results from working in flow-based environments such as Kanban systems. Also, there is a large river in Hamburg called Elbe which flows as well ;)
The design should be modern, "lean", but not too cold, with a touch of feminity.
I am open to surprises.
! Please be aware that there is a parallel project for a corresponding blog design (ID 1045481). Feel free to offer both, matching. I will extend the deadline for the blog design accordingly.
Target Market(s)
[potential] clients (firms of different sizes) and the wider Kanban / agile community. High IT affinity.
Industry/Entity Type
Digital
Logo Text
flow.hamburg
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the words "flow.hamburg" in it.
Nice to have
- some visual element of "flow"
- You can play with font sizes (flow bigger than hamburg).