A new start -up e-comm, retail and wholesale business selling wooden toys needs a logo designed

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This customer received 29 logo designs from 6 designers. They chose this logo design from wonderland as the winning design.
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- The company will specialise in wooden toys only .
- The business operates as a combination of e-commerce, wholesale and pop-up retailer.
-main point of difference is price. Toys generally selling at a cheaper price than competitors.
- Emphasis on everyday budget "made in China' toys, not brand names.
-use of earthy colours preferred to reflect wooden products, but open to all designs.
-final design should communicate learning, fun, happiness, budget/affordable, unisex, family.
Main points are wooden and affordable.
Target Market(s)
Aimed at lower socio demographic market and/or grandparents market buying for grandkids on limited income.
Industry/Entity Type
Retail
Logo Text
Timbertime Toy Discounters
Logo styles of interest
Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Juice ITC, Papyrus, Pristina, MV Boli, Tempas Sans, Segoe Script, Comic Sans are preferred font styles, or anything else that is a playful, childlike font to reflect selling of wooden toys.
- Likewise, open to logo style. Can be any of styles available to choose from.
Should not have
- open to all suggestions