musician management and booking (discrete)

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This customer received 34 logo designs from 14 designers. They chose this logo design from alex.ronin as the winning design.
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Logo Design Brief
I am looking for a logo for a new company. The company works with talent (musicians) and funeral consultants.
Essentially the business will work as a talent agency, managing profiles with a unique market in mind. Given the nature of the events I will be booking the talent for, the logo needs to be respective/not too commercial and yet strong and modern.
Target Market(s)
The people who will be viewing the site will be grieving families/funeral organisers.
Industry/Entity Type
Business
Logo Text
Funeral Singers
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo therefor needs to be:
- Warm
- Modern but not too commercial
- Can have a tagline - options
- 1.)Celebrate a life with song
- 2.) When words are hard to find
Nice to have
- I have attached a few logos that I like the feel of which embodies the use of two words or images which align with the service I am offering.
- I think the F and the S can be turned into music notes or angels singing... there may be room for some creativity.
Should not have
- Please do not limit design to the images attached.. really looking for something fresh.
- Not too morbid/angelic
- Avoid being too music/lively - keep simple/elegant