• A$205

• 56 designs

• 18 designers

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Logo Design Brief

BUSINESS DESCRIPTION
Iron Strength Power & Performance (ISPP) is a high performance strength training facility. We specialise in POWERLIFTING and STRONGMAN, and our services extend to any strength sport and strength performance activity. IMPORTANT NOTE: this facility is NOT a ‘fitness/PT studio’, ‘bodybuilding gym’ or a ‘commercial gym’. We are the first to open a facility of this sort in our region, and are pioneering the way, in a market flooded with commercial gyms.

The facility is primarily an open gym, whereby our athletes/members train according to their own schedule, following a ‘program’ written by their specific sports coaches or ISPP coaches. Clients can range from professional & amateur athletes to clients completely new to strength training. One on one and introductory training sessions are an additional service.

The facility is a non-air-conditioned 250sqm shed. Equipment in the facility is mainly comprised of free weights. There are no cardio machines or cable/lever weight machines. There are plenty of squat racks, bench presses, lifting platforms, weightlifting bars, bumper and cast iron plates, dumbbells and odd implements to lift, drag, pull, push and press with.

The owners of the facility are a male and female couple who actively compete in strongman and powerlifting. The female is a national level powerlifting competitor at 76kg. The male is a strongman competitor at 120kg.

A LITTLE ABOUT POWERLIFTING

Powerlifting, often confused with Olympic lifting, is a sport in which competitors attempt to lift as much weight as possible for one repetition in the squat, bench press, and deadlift. Competitions are generally all day events that begin with the squat, progress to the bench press, and conclude with the deadlift. Every lifter is allowed three attempts at each lift, making for a total of nine competition lifts throughout the day. The best successful attempts for each lift are added together giving the athlete a total score in kg’s lifted. Each lifter is placed into a specific division and classified by several variables including weight class & age group.

A LITTLE ABOUT STRONGMAN

Strongman is a sport that could only be described as strength athletics. Unlike powerlifting where the competitors aim only for maximal strength, strongman competitors must also have speed, agility and endurance. The principle task is to pick up random heavy objects and move them as part of an “event”. Strongman events are always varied and often unknown until the day of competition, and can comprise of 1 or more movements to make up an event. Some events include truck pulls, farmers carries, yoke carries, atlas stone loads, log presses, trailer/car deadlifts and even throwing events like a keg toss. Scoring in competition is dependent on each event and can be based on time, repetitions, or maximum weight lifted. The competitor with the highest overall score across all events is the winner.

LOGO BRIEF

We would like an identifiable emblem or pictorial mark accompanied by our business name in text. The graphic should identify us without the use of text though, so that we can use it independent of text for branding purposes. The logo should be strong, bold, creative, serious & modern.

IRON STRENGTH should be the main text with POWER & PERFORMANCE as subtext. We would like the primary colours to be yellow and black. Grey can be used as a secondary colour.

The design and text should be interchangeable so that it can be used for different aspects of our service, for example, IRON STRENGTH Powerlifting, IRON STRENGTH Strongman, IRON STRENGTH Coaching or IRON STRENGTH Sports Performance. These variations will be used for signage or promotional posters. In addition to this we would like the designs in black and white, greyscale, watermark, etc.

We cannot wait to see what you have to offer.

Target Market(s)

Our primary target market is those who are serious about their strength training. They can be from all sporting backgrounds, levels of ability, age and gender. We want to create a supportive community whereby members train together and encourage and motivate each other, unlike traditional gyms where members train solo and keep to themselves. We train hard and have high expectations of ourselves as both coaches and athletes.

Industry/Entity Type

Training

Logo Text

Iron Strength Power & Performance

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Modern Variations of Stencil

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Iron Strength as Main Text; Power & Performance as Secondary Text
• - Yellow & Black as Primary Colours; Grey as Secondary Colour
• - Representative of Powerlifting & Strongman
• - Identifiable emblem/pictorial mark that identifies us without the use of our name
• - Strong & Bold
• - Creative
• - Serious
• - Modern but ‘rough around the edges’
• - Reaches out to all ages/genders/levels of ability

Should not have

• - Intimidating
• - Aggressive
• - Hardcore
• - Tacky
• - A generic barbell graphic
• - A generic gym logo with bodybuilding silhouettes
• - Complex
• - Abstract

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