Sociotechnologix - how do you integrate culture, processes, and technology?

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This customer received 39 logo designs from 15 designers. They chose this logo design from iNess as the winning design.
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Logo Design Brief
We are a business that provides services and software to the healthcare industry. We help them understand the organizational culture, the level of skill they have in process improvement, and the safety of their information technology systems, and how these things interact to produce the "whole." The logo will be the words "Sociotechnologix, LLC" alone, or could include the "tag line" of "Culture • Process • Technology" Open to colors, but lean toward healing colors (e.g. greens, blues, purples). It seems we need to emphasize the "X" in Sociotechnologix, as it is an unusual spelling, AND, it implies and intersection of culture, process, and technology. Our goal would be for the logo to communicate integration or entwinement or wholeness in a professional manner consistent with the healthcare audience. The logo should support making a distinctive App icon for Sociotechnologix.
Target Market(s)
Healthcare leadership, including care providers.
Industry/Entity Type
Healthcare
Logo Text
Sociotechnologix, LLC (and could include the words "Culture, Process, Technology"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- Designer's Choice
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A sense of integration — the logo needs to communicate more of the "socio" i.e. humanistic characteristics than the technical/mechanical. The word "Sociotechnologix" must have the Trademark symbol "TM" in small letters. While I am open to different colors, and in fact encourage it, please create one version of your submission with this color scheme: Colors :
- Green
- C=86, M=18, Y=100, K=4
- Blue
- C=88, M=53, Y=0, K=0
Nice to have
- Although I suggested colors, use your judgment.
Should not have
- Should not feel/look "cold," or sterile.