Pensanomica Corporate Logo Design Project

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This customer received 59 logo designs from 21 designers. They chose this logo design from Bisuality as the winning design.
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Logo Design Brief
The project involves the re-designing the corporate logo for our company. We have been in business for 5 years as a software development company and need a new brand strategy and we want to start with a great logo. Our current logo has the name of the company (Pensanomica) and currently has a slogan which reads "Be efficient. Seek value." We are not sure if we want to have the slogan in the logo, depends on what the designers think. We have attached the current logo.
Target Market(s)
Corporations - Mainly manufacturing, production and also some banking and insurance
Industry/Entity Type
Software
Logo Text
Pensanomica
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- Arial or very professional looking fonts
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A very professional look but at the same time modern. It has to be simple and elegant. We are a software development company and therefore the logo has to be modern and inspire an intellectual and technological frame of mind.
Should not have
- No funny stuff and nothing too detailed of too cartoonish. It has to be simple and professional.