New Menu Design Projet for beach town downtown Lounge

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This customer received 6 menu designs from 2 designers. They chose this menu design from Jackie Morrison as the winning design.
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I am looking for a redesign of my cocktail menu (12 pages), dinner(2 pages) and wine list(1 page), Late night Menu (1 page) as well as a 2 promo posters (11 x 17) designed for flyers and posting around town and menu board for our front (17 x 23)
I will include examples of stuff that I like and previous work we’ve had done for us.
The final design I want to have some unity and branding with our logo possibly slightly reworked and updated. I want there to be a large focus of highlighting the features and making them pop off the page and get peoples attention. I also want their to be a focus on legibility and being able to read the menus as we get to be a dark lounge at night and lots of notice that the kitchen is open late.
Target Market(s)
19-50
Industry/Entity Type
Town
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Good spacing, clean simple look, not cheesy or tacky. Please read the full brief under File 1 it is a word document with much more details.
- You can also reach me to ask questions as well at dan@social242.com or through design crowd
Nice to have
- light back ground and dark font, i disliked the black background and light writing it was very difficult to read