Design a logo for a market leader in Aluminium Fabrication

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This customer received 77 logo designs from 28 designers. They chose this logo design from GreenLamp as the winning design.
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We need a logo design for an Aluminium Fabrication company which deals mainly in architectural aluminium fabricated products. The company is over 35 years old and the present logo has a dated, dull and boring look. The company was bought over last year by a new management and we want to revamp the look and feel starting with the logo.
The current logo is attached. We do not want ot go with the same colour theme or look and feel. We are looking for something completely different and attractive. Something which gives a more powerful yet trendy look.
Updates
Hi, Thanks for the designs submitted. I liked most of them, but in general they were all more focussed on just wording or letters.I would also like to see more logos using pictures. You can also use our product range to get closer to the feel of the company. Aluminium extrusions can also be stylised for this logo. Please visit our website www.alufabplc.com to gain a better understanding about what we do. Added Wednesday, April 1, 2015
Hi, Thanks for the designs submitted. I liked most of them, but in general they were all more focussed on just wording or letters.I would also like to see more logos using pictures. You can also use our product range to get closer to the feel of the company. Aluminium extrusions can also be stylised for this logo. Please visit our website www.alufabplc.com to gain a better understanding about what we do. Added Wednesday, April 1, 2015
Hi, Thanks for the designs submitted. I liked most of them, but in general they were all more focussed on just wording or letters.I would also like to see more logos using pictures. You can also use our product range to get closer to the feel of the company. Aluminium extrusions can also be stylised for this logo. Please visit our website www.alufabplc.com to gain a better understanding about what we do. Added Wednesday, April 1, 2015
Hi, Thanks for the designs submitted. I liked most of them, but in general they were all more focussed on just wording or letters.I would also like to see more logos using pictures. You can also use our product range to get closer to the feel of the company. Aluminium extrusions can also be stylised for this logo. Please visit our website www.alufabplc.com to gain a better understanding about what we do. Added Wednesday, April 1, 2015
Hi, Thanks for the designs submitted. I liked most of them, but in general they were all more focussed on just wording or letters.I would also like to see more logos using pictures. You can also use our product range to get closer to the feel of the company. Aluminium extrusions can also be stylised for this logo. Please visit our website www.alufabplc.com to gain a better understanding about what we do Added Wednesday, April 1, 2015
Target Market(s)
Architectural firms, Civil Engineers, Building Contractors, Hardware dealers, construction industry
Industry/Entity Type
It Company
Logo Text
Alufab
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Professional, must show strength and stability and power, and a market leader
Nice to have
- Colour preferences: Orange, Red, Black, Green (a combination of two of these colours would be good). But I am open to seeing other colour options.
Should not have
- Should not have the following colours: Shades of purple, pink, light yellow, brown