• C$160

• 30 designs

• 11 designers

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Logo Design Brief

I need a new logo/Image for my consulting firm.

We provide customer focused services predominantly, but not exclusively, in Aerospace, Defence and Security sectors. Our main market is with start ups and small and medium enterprise. Our services include Leadership Development, Representation, Change management, Communications strategy and Project Design & Management.

The name of the company derives from a headland in Scotland which is infamous for bad weather - the name "Cape Wrath" in Old Norse originates from the term Hvarth or Turning Point. (More here http://en.wikipedia.org/wiki/Cape_Wrath).

This symbolises the nature of the business, which is to assist clients in overcoming particular difficulties that may seem overwhelming, but which are critical path to the success of the clients business plan.

The company is focused on a highly principled honest and direct approach. The design should if possible communicate qualities such as Trust, Strength, Dependability, Integrity, Hope, etc whilst also helping to communicate Agility, Vision, Energy and Vigour.

The current logo is a triquetra, and I would be intrigued to see if this can be incorporated into a modern clean looking design - but this does not have to be a component of the winning design. I am very excited to see suggestions for colours and other design facets.

The logo will be the cornerstone of the business image - it should be something that stands out and allows identification in a crowded market space. It will need to port to all touch points - including printed and electronic media.

Target Market(s)

Aerospace Defence and Security Sectors - National (Canada) and International.
Small and Medium Enterprises - the owner or CEO makes the decisions and he/she is the person I am speaking to.

Industry/Entity Type

Business

Logo Text

Cape Wrath (Consulting)

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• A versatile logo that can port to all the other key elements of the Company Image - from on-vehicle advertising to invoices and web pages.

Should not have

• Nothing soft/decorative/playful - the areas we deal with are high impact, cutting edge, business saving.

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