TV Commercial Production Company needs a Logo Design

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This customer received 77 logo designs from 34 designers. They chose this logo design from ergo™ as the winning design.
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Logo Design Brief
We're in need of a company logo for our TV Production company in Asheville, North Carolina, USA, called '83º WEST'. We create TV commercials for travel, tourism, entertainment, and an active outdoor lifestyle.
We'd like to see designs which make smart/witty use of negative space. The name 83º WEST is based on the longitude (geographic coordinates) of the city we live in. Having said that, references to Asheville should only be implied, at best. We want to make use of the degree symbol " º " but in a classy implied way. The design should communicate a contemporary esthetic and have a "slick" "expensive" feel.
We've attached some logos for reference to give a feel for the type of logos we like.
My work can be found at www.jbalster.com and my business partner's work is at www.stevemurray.com.
Thank you very much and please don't hesitate to contact me with questions.
- Jan Balster
Industry/Entity Type
Tv
Logo Text
83º WEST media
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.