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Spanky's Food Factor - logo and character design
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This customer received 105 character designs from 20 designers. They chose this character design from abu_hilmi as the winning design.
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US$320
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105 designs
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20 designers
Character Design Brief
We are opening a restaurant that will serve lunch and dinner. The unique menu will feature a) Wings and boneless wings b) a "Fry-Zone" (fries, homemade chips, fried desserts, fried candy bars, oreos, etc. c) the "Fro-zone" will feature shakes, d) sliders, e) buffalo mac and cheese
We will cater to high schools in the area and business offices.
Our interior design will be rustic/industrial - metal, reclaimed wood, etc.
A communal table will be the main sitting section.
We were thinking to have a Monkey as the focal point for the logo. mechanical aspects, gearing, and factor assembly lines can be used in the motif. This should be upbeat and rather colorful. We will use the design for menus, signage, uniform...
A key message is "Wings by Dillingers" which will be need to be incorporated into the signage but not necessarily in the logo but needs to be a feature of what we are doing. in keeping with the factory concept a possible solution could be "Powered by Dillinger's Wings"
Updates
Project Deadline Extended Reason: With this weekend being religious holidays and Monday too, I thought it would be better to extend. Added Saturday, April 4, 2015
Project Deadline Extended
Reason: We like the progress and feel it would be beneficial to add some time.
Added Saturday, April 11, 2015
Target Market(s)
High Schools Lunch, Business take out Lunch (lawyers, professionals), Fun/comfort food for dinners (wings, mac & Cheese), football halftime crowd (tons of wings).
Industry/Entity Type
Restaurant
Logo Text
Spanky's Food Factory
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- an engaging funny logo, that is identifiable
- Spatula in one hand (like a monkey wrench) burger in the other?
Nice to have
- some tie in with factor complexity (gears, assembly line, tool, food).
Should not have
- No sexual innuendos (Spanking the Monkey)
- Although it is kinda funny