• S$200

• 61 designs

• 15 designers

---

Logo Design Brief

We are a trading company that was borne out of a desire to improve the economic development in places we call home. Our company name, Lakes to Straits, represents the flow of goods from the Great Lakes (U.S.A.) region to the Straits of Singapore, i.e., Asia. It also reflects the founder’s personal journey and Asian and Western background. We are looking for a logo that symbolizes these statements without being complicated. We would like to incorporate the color blue or possibly green, symbolizing the sustainability aspect of our goals. However, we are open to other colors.

Target Market(s)

B-2-B: retailers, bars, and restaurants that cater to the following end customers (as well as these customers themselves):
Millenials and Gen X; those who value authenticity; those who are looking for a "story"; adventurous eaters/drinkers; foodies; the well-traveled; the well-educated; the well-to-do

Industry/Entity Type

It Company

Logo Text

Lakes to Straits

---

Logo styles of interest

---

Font styles to use

Other font styles liked:

• Open to others but not Decorative

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Powerful, effective, and credible

Nice to have

• "L2S" alternative logo

Should not have

• Too many colours - ideally we want to limit logo to 2 colours, or 3 colours if one is black (it can be 2 colours with one black as well)