• US$200

• 38 designs

• 9 designers

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Logo Design Brief

We are looking to create a brand logo to promote Monmouth, IL retailers (we're a small, historic rural town). This logo will be used on a website banner and will be part of print and billboard advertising.

We want the logo to utilize both our City logo and a stylized version of an architectural element that is part of a historic landmark on our town square.

Here are some links to related sites, so you can get a sense of the graphical look and feel we've got on existing sites:

http://www.cityofmonmouth.com/

http://gomonmouth.com/

Here is a biz website from one of our anchor businesses:

http://marketalleywines.com/

We are in the middle of a large-scale renovation of our downtown historic district. Our goal is to create a unique shopping, dining and cultural experience on our historic public square. This logo will be the "face" of those efforts - both to recruit vistors to our downtown and to help recruit new retail entrepreneurs.

We want to convey history, identity and class (without stuffiness)... to create a brand image that compels deeper exploration.

Industry/Entity Type

Retail

Logo Text

The Shops of Monmouth

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Incorporate elements (or all) of our current city logo.
  Incorporate architectural element (stonework above window) from historic building.
  Must create a recognizable and iconographic brand feel.

Should not have

• Should not look too much like the placeholder design I uploaded... that's so you can see the architectural element we want to use as well as the city logo in context.

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Files

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