Make label look more professional and attractive to buyers
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This customer received 36 packaging designs from 9 designers. They chose this packaging design from Akshar Shailesh as the winning design.
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Packaging Design Brief
We are making a label that is 4x6 inches for a product called Ready2Blend. Corners will be rounded. This project is a frozen square of fruits and or veggies (depending on the flavor) that you put in a blender and mix with your choice of milk.
We are looking for a fresh look that will grab the consumer, explain WHAT our product is, how to use it, and where to reorder.
I've included the current label that we do NOT want to use (RD2 as a jpg and an editable PSD file that has media assets in it), but will help tell you what exact info we do need on this Ready2Blend label.
For deliverables, we'd want an editable file that is either a layered PDF, a PSD or a .AI file (so we could change flavors as needed).
Updates
Hi everyone - these labels will be placed on clear plastic bags. Within the bags will be frozen content that will range from all sorts of colors depending on the flavor. Our hope is for you to try to make the Bridge flavor first, and we'll change the flavors and ingredients from that submission. Thank you for the questions so far.
Added Thursday, April 9, 2015
Target Market(s)
Health conscious people who make smoothies at home
Industry/Entity Type
Product
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Image showing how to make the product
- - Nutritional data
- - ingredients
- - Website directing customers where to reorder
Nice to have
- Images that convey fresh product