• A$230

• 16 designs

• 4 designers

---

Illustration Design Brief

I need 4 simple line illustrations in vector format (PSD) for a website I'm building.

The website is for a wine cellar management software product.

The website highlights 4 key functions of the software, and the purpose of the illustrations is to convey the key ideas behind these functions.

I would like the illustrations to be simple line drawings with a couple of colours each and inspired by the dropbox.com landing page style (to access the dropbox.com landing page you'll need to log out of dropbox on your web browser if you use dropbox)

If you go to cherysh.instapage.com you'll see the images from dropbox that I'm referring to as I've copy-pasted them into this temporary site. This temporary site also has the descriptions of each of the software functions that I'm trying to illustrate.

The general design principles I'm looking for are:
1) Love of wine and wine lifestyle
2) Clean simplicity / minimalism
3) Flat design and colours (i.e. no volume shading, lighting effects, gradients or similar effects that add depth). Line representations of depth (imagine you're drawing a cube just with lines) are ok
4) No humans or human body parts

I took the colour palette for the website from here: http://www.materialpalette.com/

Below some suggestions for each of the four illustrations, including rough sketches of ideas (I'm no artist!) and notes. Please take them as suggestions only, if you have any other cool ideas I'd love to see them :)

IMPORTANT NOTE: For your contest submission, you need only submit Drawing 1 plus only one of the other ones (2, 3 or 4). We can then complete all the drawings with the designer that's selected.

For sizes, use the respective images on dropbox.com landing page or cherysh.instapage.com as rough guides for sizes / proportions

Drawing 1:
"Get the most out of your wine cellar"
See this link for notes and also a PSD file with some suggestions: http://bit.ly/cheryshdevices

Drawing 2:
"Track wines with ease"
Some ideas here: http://bit.ly/cheryshsnap

Drawing 3:
"Smart wine buying"
Here I'm trying to make it clear we're talking about buying wine, and also convey a bit of the joy of receiving a wine delivery.
Some ideas here: http://bit.ly/cheryshdelivery

Drawing 4:
"Enjoy wine at its best"
As the title suggests, here I'm trying to capture an idea of wine when it is at it's peak. As you may know, many wines go through a lifecycle of years, sometimes decades, and depending on the wine there is a point where the wine "peaks" and then starts to decline. So often wine collectors try to cellar wines up until the wine is near its "peak"

Some ideas here: http://bit.ly/cheryshpeak

Any questions please give me a shout.

Many thanks!

Target Market(s)

Professionals (e.g. lawyers, accountants, sales executives) 30+ years of age, with a wine cellar at home, $100k+ annual income

Industry/Entity Type

Software

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• For the contest phase, must submit a design for Drawing 1, plus only one of either Drawing 2, 3 or 4. The remaining drawings will be completed with the successful candidate.
• Illustrations should be flat (i.e. no volume shading, lighting effects, gradients or similar effects that add depth) and minimalistic per the Dropbox style. Line representations of depth (imagine you're drawing a cube just with lines) are ok
• At completion of project, need to provide illustrations in PSD file format, drawings should be vector.

Nice to have

• In general, layers in the final psd would be appreciated to be able to make any tweaks at some point later.
• For Drawing1, would be nice if the artwork for the device screens are separate layers and the screens are cut out, as in the psd included at the bottom of this link: bitly.com/cheryshdevices

Should not have

• Humans or human body parts
• No volume shading, lighting effects, gradients or similar effects that add depth. Line representations of depth (imagine you're drawing a cube just with lines) are ok.