Logo for Generation Sun lllll llll

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This customer received 136 logo designs from 57 designers. They chose this logo design from Pendejo as the winning design.
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Logo Design Brief
We need a design for a new company named "Generation Sun". We sell solar power systems in 14 states. Homeowners are able to finance a solar electricity system for their home and save money from Day 1, with no money out of pocket.
We would like a design that is fresh, modern and simple. Ideas are to communicate energy efficiency, solar power, 'going green', and have it easily identifiable without appearing completely "green washed". It doesn't necessarily have to include pictures of solar panels or the color green, although we are open.
Target Market(s)
Homeowners, generally 35-55, but anyone who owns a home and has good credit.
Industry/Entity Type
Finance
Logo Text
Generation Sun
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.