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EuropaFrost
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This customer received 55 logo designs from 11 designers. They chose this logo design from Dar riu as the winning design.
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US$200
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55 designs
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11 designers
Logo Design Brief
Official Product name: Hydrocarbon EUROPAFROST
Trademarks: EUROPAFROST TM and EuropaFrost TM
Product: A proprietary mix of natural gases
Product use: A natural refrigerant for use in Industrial, commercial and residential refrigeration units and A/C equipment
Benefits of Product:
a) Highly effective natural refrigerant with zero impact on the ozone layer of our atmosphere.
b) Zero contribution to global warming
c) Compared to currently used synthetics contaminating chemical refrigerants, EUROPAFROST secures a minimum of 25% and up to 50% savings in consumption of electric power by the unit.
d) This unique blend is easy on compressors, thus significantly extending the useful life of equipment.
The product is a natural, ecological and high energy, high money saving product, and which can replace virtually all contaminating refrigerant gases in any kind of A/C equipment with little to no need for any equipment adaptation.
We envision a logo that includes the name EuropaFrost (include the TM after) and would include the use of the blue color of the European Union Flag,
One idea is to use a few golden stars from the EU flag in an artistic and symbolic, but discernable manner, eg: a fraction of the star circle instead of all of the stars.
The look should be serious, elegant, professional and trustworthy. It should avoid all shiny, glittery, shrill colors and effects.
The fonts must be solid, sober and elegant, with no baroque, rococo or other tacky fonts. Our preference is san serif font types.
While the product benefits are clearly ecological, that does not mean it has to be literally in shades of green. We prefer blue, white, grey -- the blue of the European flag, the white of snow, and the grey of solid ice.
Updates
Project Deadline Extended
Reason: We have a group of decisionmakers, all of whom are most opinionated! Thank you for your patience and wonderful input.
Added Thursday, March 28, 2013
We are in our final round of voting and should have an answer by tomorrow, Thursday, April 11th.
Thank you for your enthusiastic participation! We truly appreciate it!
Added Wednesday, April 10, 2013
Project Deadline Extended
Reason: Some of our partners are traveling. We are trying to herd them for a decision. Thank you for your patience.
Added Thursday, April 11, 2013
Please do NOT submit anymore designs. We have rounded up the partners and they want to make a decision shortly. Thank you, everyone, for all of your efforts and for all of your talents! Best wishes to you!
Added Friday, April 12, 2013
Industry/Entity Type
Residential
Logo Text
EuropaFrost TM or Hydrocarbon EUROPAFROST (with less emphasis on hydrocarbon)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be easily used in all marketing platforms.
- Must have a European feel to it (but not old and stodgy).
Should not have
- Busy look with too many design elements or colors.