Logo design for new online business

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This customer received 96 logo designs from 23 designers. They chose this logo design from Parosworld as the winning design.
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Logo Design Brief
logo design for new online business. Business name: the HR Doc Shop
Online business selling HR documents and templates in download format. Aimed at business owners and business managers seeking professional, reliable products. Plan is to eventually include a membership site offering video tutorials and information products as well. I like clean, sharp designs. The design should stand out from regular boring corporate images. However it is crucial the design is "slick" and conveys professionalism, confidence and reliability. I want to give the impression of a modern, solution focused reliable brand (not just another small business).
Target Market(s)
Business owners, Business Managers and HR Professionals looking for document templates to use and go or customise
Industry/Entity Type
Business
Logo Text
the HR Doc Shop
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the logo (or part of it) will be reproduced on all of my downloadable information products (MS Word, Excel, PowerPoint) so it should be recognisable when minimised to be included in footers/headers.