• £300

• 319 designs

• 74 designers

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Logo Design Brief

We need a new logo for a successfull Health and Fitness company, Niki Day Health & Fitness based in London. Niki Day is a highly qualified personal trainer who trains 'top-end' clients in one-2-one sessions, in bootcamps or on weekend retreats. The company is also looking to launch a small athletic clothing line shortly.

We are looking for a new logo that develops the Niki Day brand, which could be applied across the different marketing collateral including website and print materials as well as on apparell.

The logo should include "Niki Day" and/or use her initials "ND". If the logo does include Niki Day in it's full text form, it should have some kind of 'detachable' motif, that can be applied to elements seperately (think Nike swoosh!) - although this could include the initials.

It doesn't necessarily require the umbrella "Health & Fitness" to be included, although the logo will be applied to the different areas of the business "Bootcamps", "Personal Training", "Retreats" and soon "Apparell".

The logo/ brand should be simple and clean, have energy, but not too much, reflect healthy and clean living, be polished, sharp and easily identifiable.

We had an idea around the use of 'angel wings' as a simple motif, or part of the logo which we liked, but we are certainly not wedded to its use and don't want to restrict any thinking as we welcome any suitable ideas.

The logo will initially be applied to a new website, which is likely to be predominantly white (so applied to a white background), but in time a version for a black background will also be required.

Other than black or grey on white, other colours that could be considered are light blue and dark blue (see current logos attached). We definately don't want a multi-coloured logo.

We have attached a PDF with a number of logos that we like ... which may help, although as mentioned earlier - we don't want to stifle creativity!

Thanks!

Target Market(s)

Affluent and successful men and women (although slightly more women), 35yrs+, normally with children

Industry/Entity Type

Personal Trainer

Logo Text

Niki Day

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• "Niki Day" in the full logo, but have a detachable 'element' which could be a motif or play on initials
  
  The logo/ brand should be simple and clean, have energy, but not too much, reflect healthy living, be polished, sharp and easily identifiable.

Should not have

• Too many colours
  Not be 'down-market' (avoid the overt use of muscles or dumbells)

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Files

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