• US$300

• 12 designs

• 5 designers

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Web Design Brief

Site will be aimed at individual consumers and not business owners. The purpose of the site is NOT to sell hot tubs online, but to entice people to come to the actual store.

According to the client, it is mostly MEN who initiate contact, while the WOMEN come into the store. This means, the design elements should appeal to MEN more so than to WOMEN.

Right now, the clients only web presence is this Yellow Pages ad:

-LINK-
http://www.yellowpages.com/albuquerque-nm/mip/hot-tubs-albuquerque-470596487
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Site layout will include an area for a large video on the top, below the menu bar. There will be NO optin form on this site, so there will be some open space next to the video. Be creative and use it to highlight something unique about the business (they pride themselves on their high-end products, low monthly maintenance fees, and after purchase care-the company offers FREE delivery, installation, training, 2 free "drain and fills" and a 30-exchange guarantee.) with an interesting graphic.

Below that, a standard FOUR column layout with images and text that can be hyperlinked later to interior pages. Interior pages will include a sidebar. Below that, a standard footer.

Navigation will include the following: Home, About Us, Models, After Market Service, Testimonials, , and Contact Us.

Ideally, this company's site should appeal to higher income couples without children, new homeowners, and wealthy families.

Company's Logo is attached

Target Market(s)

Upper middle class to upper class families-boyfriends, husbands and fathers mostly.

Industry/Entity Type

Business

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -Area for a video player
  -Fun, inviting layout that will appeal to upper middle class husbands and boyfriends.
  

Nice to have

• *Creativity!!!!
  
  A website with a header, a horizontal navigation bar, a video, a four column layout, and a footer are pretty common and standard. Use your creativity to stay within our parameters without looking like a boring, cookie-cutter website.
  
  Though the site should appeal to men, do not exclude women.

Should not have

• *An optin form

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