Update our brand's logo for our aluminum railing distribution and contractor business

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This customer received 49 logo designs from 14 designers. They chose this logo design from pine design as the winning design.

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Logo Design Brief

We distribute aluminum railing components and systems for decks, balconies, stairs, bridge rail, sun shades, pathways. We sell to contractors who install our product for residential customers. We also promote our products to architects, commercial general contractors, municipalities, and building supplier companies, states' department of transportation (DOT)
We own the trademark Alumarail in the few states we operate in and plan to expand that brand into other states. Alumarail is our brand name of aluminum railing systems. You will see on our web site various types of railing. All of that is part of the Alumarail brand. The file I have uploaded is what the logo looks like currently. We use it in on our web site, letterhead, invoices, printed marketing materials, clothing, glass panel displays, our vehicles. Aluminum is a "green" product that is a low maintenance, "metal of the future", durable, strong, though lightweight product. The logo includes the color green symbolic of the greenness of the metal. We think there is a need (but maybe not) to link our company name to the brand name to help build the association. Precision Rail is our shortened name and we also go by PRO. The brand should communicate value, versatility, style, construction strength, and "green". Web site: www.precisionrail.net.

Target Market(s)

We distribute aluminum railing components and systems for decks, balconies, stairs, bridge rail, sun shades, pathways. We sell to contractors who install our product for residential customers. We also promote our products to architects, commercial general contractors, municipalities, and building supplier companies, states' department of transportation (DOT)

Industry/Entity Type

Contractor

Logo Text

Alumarail


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • the word: Alumarail
Nice to have
  • depicts strength, construction products

Files
JPG
Payments
1st place
US$260
Total
US$260

Project Deadline
25 Apr 2015 00:17:12 UTC
Language

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