Senior Benefits checkup postcard
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This customer received 41 postcard designs from 10 designers. They chose this postcard design from ESolz Technologies as the winning design.
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Postcard Design Brief
develop oversize postcard for direct mail campaign for senior market insurance agency. Targeting seniors ages 50-80. offering a no cost or free benefits checkup for Life, Health and wealth protection.. Posing questions to seniors Such as. *With over 280 insurance companies in our state, How do you find the right plan?* Can I save money on my medicare plan? Who covers my illnesses? Is my life insurance policy still good? Who has the best smoker rates? Who covers diabetes or COPD with no waiting period? many questions senior can ask themselves, be open.
Prompt clients to call local phone number to schedule their free benefits check up. A state licensed agent will consult seniors in the privacy of their own home. Welcome their children or caregivers to attend.
Updates
Thank you designers for all your hard work and efforts. You have given us many options to chose form and things to discuss.I appreciate your input and suggestions.
Keep up the great work you do.
Added Tuesday, April 28, 2015
Target Market(s)
Seniors ages 50-80, Life, Health, Medicare, and wealth protection. This is for consumers not agents.
Industry/Entity Type
Insurance
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Phone number to call in. Company logo, area for mailing label.and postage.
Nice to have
- Use both sides to market program, photos of seniors. easy to read for older seniors. List of product offering.using attachments listed as business card back.
Should not have
- Cannot use words such as Best, cheapest, lowest, etc
- due to medicare advertising guidelines.