Corporate logo for consulting/coaching company

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This customer received 116 logo designs from 34 designers. They chose this logo design from inspiral as the winning design.

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Logo Design Brief

I'd like to see some unique designs for both "M@W" and "Momentum@Work"...you can be creative on whether or not the letters are capitalized (m@w or momentum@work)...see what looks better to you. My first choice will likely be something creative, symbolic and smart.

This company provides Industrial/Organizational Psychology consulting (think Org Development type work) services to both government and private sector organizations. In addition to consulting, we also provide Executive Coaching for Senior level staff. I want to communicate professionalism, and the sense that these services enhance and improve human capital. We are focused on helping clients hire, promote, retain and mold the right people.

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Updates

A thought to keep in mind:  If you worked for a company and needed to hire a consultant to help with your employees (hiring, assessing or guiding behavior, etc), what would you want to see?  What would grab you or catch your eye in a logo that would make you feel good about using that consultant over another?
Added Monday, June 13, 2011

don't know if this is crazy or not, but am thinking about an image that conveys moving light.  Can you create that?  i would like to see the company name with a logo that shows light in motion.  Any takers?
Added Friday, June 17, 2011

Target Market(s)

senior level executives who have strong sense of what they want/need in their company and who value the impact that their employee base has on their company. they want to hire the best people and want to keep the best people. They have high EQ and know the importance of good people skills.

Industry/Entity Type

Government

Logo Text

Momentum@Work


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Nice to have
  • clever/smart...something that conveys the idea of forward movement, of enhancement, of improved quality, something that connotes positive impact
Should not have
  • cartoons or any bubbly stuff; nothing girlie;
Payments
1st place
US$270
Participation payments x 2
US$20
Total
US$310

Project Deadline
21 Jun 2011 14:00:00 UTC
Language

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