• US$160

• 282 designs

• 132 designers

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Logo Design Brief

Updating and modernising the 'Dana' Group logo. Dana group is a conglomerate organisation involved in consumer products, services providing healthcare, bottled water, plastics, automobiles, steel and aviation. The logo design should therefore be a neutral style that can apply to any of these industries/services. The new company logo should meet up with global logo standards. The corporate colours of the present logo are Blue and Red, and these should preferably be retained. The present logo has been in use since inception of the group over 30 years ago, so the new design should bring the logo up to date with current trends. Simple, impactful and retaining some essence of the old logo.

Target Market(s)

The target audience encompasses mass market FMCG consumers as well as institutional customers and investors.

Industry/Entity Type

Consumer

Logo Text

DANA

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Red and Blue colour
• Red for DANA letters

Nice to have

• Alternative colour combination from the designers

Should not have

• Should not be boxed into any border/frame/circle.
• No black colour to be used.

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Files